I plan to do the following things that I learned from Craig Fisher (@fishdogs) and Geoff Webb (@Radicalrecruit) while on a CoolTools panel at TalentNet Live Conference.
Tactics:
1. Modify and complete my Twitter profile
2. Implement a Twitterfeed populated by RSS feeds
3. Leverage www.blastfollow.com
Thursday, September 2, 2010
Twitter Experiment - 30 days after TalentNet
I had a long blog post describing what I was doing, but I inadvertantly deleted. Here I go with a second blog post.
Here is my plan - 30 days to grow my Twitter brand and presence after TalentNetLive (#TNL). I plan to implement some tips and tricks learned at TalentNet this past week.
Stats for Sept. 2nd:
I am presently Following - 153
I have 245 Followers.
I have Tweeted 301 times.
Listed - 11 (I do not really know what his is...)
Tactics and strategies to follow shortly..
Here is my plan - 30 days to grow my Twitter brand and presence after TalentNetLive (#TNL). I plan to implement some tips and tricks learned at TalentNet this past week.
Stats for Sept. 2nd:
I am presently Following - 153
I have 245 Followers.
I have Tweeted 301 times.
Listed - 11 (I do not really know what his is...)
Tactics and strategies to follow shortly..
Tuesday, July 20, 2010
Laguardia Airport - facelift?
I am on a plane and have the opportunity to blog. Six months have flown by (no pun intended) since my last in flight blog. I just love the ability to focus on a plane!
OK --- I am going to complain a little here. LGA - LaGuardia Airport in New York....I know the airport has been around a while but there are more cracked tiles on the floor that are so noticable. What is up there? Also, they have the SLOWEST and WEAKEST hand dryers in the men's bathrooms. I would miss my flight if I waited to have my hands dry. Those things put out less air than waving a paper fan back and forth. Just observing and sharing my thoughts....
OK --- I am going to complain a little here. LGA - LaGuardia Airport in New York....I know the airport has been around a while but there are more cracked tiles on the floor that are so noticable. What is up there? Also, they have the SLOWEST and WEAKEST hand dryers in the men's bathrooms. I would miss my flight if I waited to have my hands dry. Those things put out less air than waving a paper fan back and forth. Just observing and sharing my thoughts....
Monday, March 8, 2010
Do you know your company's recruiting strategy?
What is your company's recruiting strategy?
Is it an Academy approach where you grow your own employees through rotations and leadership programs? Is it an acquire approach where you hire from the competition?
Whatever your strategy or situation, make sure you know it.
Second question - Who controls the strategy?
Does Recruiting, HR or the function control the strategy and the forecasting for this? Make sure that you are aware of the strategy and then are staying ahead of the forecasting. Knowing the strategy is a big difference maker. The overall result for you if you understand the strategy means you can operate in a proactive (predictive) mode versus a reactive (fire drill) mode.
Ultimately, the goal is to help you operate as a cool calm recruiting consultant versus running around like an emergency room doctor in a triage situation.
Is it an Academy approach where you grow your own employees through rotations and leadership programs? Is it an acquire approach where you hire from the competition?
Whatever your strategy or situation, make sure you know it.
Second question - Who controls the strategy?
Does Recruiting, HR or the function control the strategy and the forecasting for this? Make sure that you are aware of the strategy and then are staying ahead of the forecasting. Knowing the strategy is a big difference maker. The overall result for you if you understand the strategy means you can operate in a proactive (predictive) mode versus a reactive (fire drill) mode.
Ultimately, the goal is to help you operate as a cool calm recruiting consultant versus running around like an emergency room doctor in a triage situation.
Friday, March 5, 2010
My Lucky Day!
Sorry it's been so long since my last blog. I have been traveling so
much and have been so busy with college recruiting interviewing. I have not really had much time to do anything other than work. I have been going so fast that I had something funny happened to me when I returned to
town. On Sunday of last week, I was late going to the airport and my
car needed gas. I was running so late that I didn't have time to fill
up the tank. I dropped the car off at the airport valet service and
figured I'd probably have enough when I left the airport to make it
home or at least to the nearest gas station. When I got in the car I forgot about the lack of gas since I had been gone for four days.
The low gas indicator was not on low it was BRIGHT! I may not even have enough gas to make it to the first gas station. I made it out of the airport and past 635 heading back to Frisco. I knew the first exit was for Bass Pro Shop and there was a gas station right off the exit from the highway.
On the way to the exit I felt the car starts to sputter. When I got on off the exit ramp, that's when the car started to really sputter. Then as I approached the stop sign before the gas station, the car ran out of gas and all the power on the car went out.
Then the next 20 seconds were like something out of a comedy movie. I shifted the car into neutral and coasted down a small incline and turned into the parking lot of the gas station and coasted into the gas station running out of momentum RIGHT AT THE PUMP!
I may have come up with the new business venture or an additional business item for the DFW valet service. They don't need to ask me if they can wash my car while it's parked in valet. They need to ask me if they can fill it up with gas since I never have time to do that.
much and have been so busy with college recruiting interviewing. I have not really had much time to do anything other than work. I have been going so fast that I had something funny happened to me when I returned to
town. On Sunday of last week, I was late going to the airport and my
car needed gas. I was running so late that I didn't have time to fill
up the tank. I dropped the car off at the airport valet service and
figured I'd probably have enough when I left the airport to make it
home or at least to the nearest gas station. When I got in the car I forgot about the lack of gas since I had been gone for four days.
The low gas indicator was not on low it was BRIGHT! I may not even have enough gas to make it to the first gas station. I made it out of the airport and past 635 heading back to Frisco. I knew the first exit was for Bass Pro Shop and there was a gas station right off the exit from the highway.
On the way to the exit I felt the car starts to sputter. When I got on off the exit ramp, that's when the car started to really sputter. Then as I approached the stop sign before the gas station, the car ran out of gas and all the power on the car went out.
Then the next 20 seconds were like something out of a comedy movie. I shifted the car into neutral and coasted down a small incline and turned into the parking lot of the gas station and coasted into the gas station running out of momentum RIGHT AT THE PUMP!
I may have come up with the new business venture or an additional business item for the DFW valet service. They don't need to ask me if they can wash my car while it's parked in valet. They need to ask me if they can fill it up with gas since I never have time to do that.
Sunday, January 31, 2010
Blogging in the sky!
I am flying on American Airlines right now and they have a new Wireless service called Gogo that enables you to surf the web in-flight. Wicked cool. Blogging at 37,000 ft! I guess I have now joined the club that have blogged on an airplane. To Work or to watch a Netflix Instant Queue movie....that is the question....?
Wednesday, January 27, 2010
Psych!
My favorite TV show PSYCH is finally back on starting tonight. For those of you who have not seen it, check it out. It is a cross between FLETCH and the MENTALIST. Check it out or TiVo it tonight at 9 pm on USA after you have had your fix of American Idol and Obama's speech.
http://www.usanetwork.com/series/psych/
http://www.usanetwork.com/series/psych/
Friday, January 22, 2010
Artist creates portrait of 'Tonight Show' host Conan O'Brien made completely of Cheetos
The Cheetos brand recently partnered with artist Jason Baalman to create a 5-foot by 4-foot portrait of "Tonight Show" host Conan O'Brien made completely of Cheetos. The portrait includes 2,000 individual Crunchy Cheetos, Cheetos Puffs, Flamin' Hot Cheetos and Natural Cheetos, and took three weeks to complete.
Watch the video here:
http://www.youtube.com/watch?v=i2duYw2-yM4
Watch the video here:
http://www.youtube.com/watch?v=i2duYw2-yM4
Friday, January 15, 2010
Frito-Lay wins "PR Campaign of Decade" Award by leveraging digital and social media
You have got to hand it to the Frito-Lay Marketing team.....they can create a great ad campaign and connect with consumers. Check this out.........
Doritos 'Crash the Super Bowl' named 'Public Relations Campaign of the Decade'
The Holmes Report, one of the most-read trade journals of the public relations industry, recently named the Doritos "Crash the Super Bowl" program as its "Public Relations Campaign of the Decade."
According to the report, "The use of digital and social media, the enlistment of consumers as brand advocates, even the employment of user-generated content have become relatively commonplace over the past couple of years, but they were fresh and exciting and new" when the campaign was launched in 2007. The report cited the large number of entries received, the "extremely professional" winner and the online buzz "that went far beyond the value of the ad itself."
The Holmes Report recognized the Doritos campaign as among the best of its kind, demonstrating the ability of public relations to contribute to important corporate objectives and to facilitate positive social change. "Crash the Super Bowl" was also singled out for serving as a template and a benchmark for much of the most interesting and creative work that came after it.
Read full article here:
http://www.holmesreport.com/story.cfm?edit_id=10862&typeid=2
Doritos 'Crash the Super Bowl' named 'Public Relations Campaign of the Decade'
The Holmes Report, one of the most-read trade journals of the public relations industry, recently named the Doritos "Crash the Super Bowl" program as its "Public Relations Campaign of the Decade."
According to the report, "The use of digital and social media, the enlistment of consumers as brand advocates, even the employment of user-generated content have become relatively commonplace over the past couple of years, but they were fresh and exciting and new" when the campaign was launched in 2007. The report cited the large number of entries received, the "extremely professional" winner and the online buzz "that went far beyond the value of the ad itself."
The Holmes Report recognized the Doritos campaign as among the best of its kind, demonstrating the ability of public relations to contribute to important corporate objectives and to facilitate positive social change. "Crash the Super Bowl" was also singled out for serving as a template and a benchmark for much of the most interesting and creative work that came after it.
Read full article here:
http://www.holmesreport.com/story.cfm?edit_id=10862&typeid=2
Thursday, January 14, 2010
Frito-Lay Marketing - Doritos Superbowl Ads
Check out this site: http://www.crashthesuperbowl.com
There are six finalists. The top two from voting will be shown during the Superbowl.
The dog one is hilarious and my personal favorite. I laughed out loud. Enjoy the ads!
There are six finalists. The top two from voting will be shown during the Superbowl.
The dog one is hilarious and my personal favorite. I laughed out loud. Enjoy the ads!
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