Blogging in the sky!

I am flying on American Airlines right now and they have a new Wireless service called Gogo that enables you to surf the web in-flight. Wicked cool. Blogging at 37,000 ft! I guess I have now joined the club that have blogged on an airplane. To Work or to watch a Netflix Instant Queue movie....that is the question....?

Psych!

My favorite TV show PSYCH is finally back on starting tonight. For those of you who have not seen it, check it out. It is a cross between FLETCH and the MENTALIST. Check it out or TiVo it tonight at 9 pm on USA after you have had your fix of American Idol and Obama's speech.

http://www.usanetwork.com/series/psych/

Artist creates portrait of 'Tonight Show' host Conan O'Brien made completely of Cheetos

The Cheetos brand recently partnered with artist Jason Baalman to create a 5-foot by 4-foot portrait of "Tonight Show" host Conan O'Brien made completely of Cheetos. The portrait includes 2,000 individual Crunchy Cheetos, Cheetos Puffs, Flamin' Hot Cheetos and Natural Cheetos, and took three weeks to complete.

Watch the video here:
http://www.youtube.com/watch?v=i2duYw2-yM4

Frito-Lay wins "PR Campaign of Decade" Award by leveraging digital and social media

You have got to hand it to the Frito-Lay Marketing team.....they can create a great ad campaign and connect with consumers. Check this out.........

Doritos 'Crash the Super Bowl' named 'Public Relations Campaign of the Decade'
The Holmes Report, one of the most-read trade journals of the public relations industry, recently named the Doritos "Crash the Super Bowl" program as its "Public Relations Campaign of the Decade."
According to the report, "The use of digital and social media, the enlistment of consumers as brand advocates, even the employment of user-generated content have become relatively commonplace over the past couple of years, but they were fresh and exciting and new" when the campaign was launched in 2007. The report cited the large number of entries received, the "extremely professional" winner and the online buzz "that went far beyond the value of the ad itself."
The Holmes Report recognized the Doritos campaign as among the best of its kind, demonstrating the ability of public relations to contribute to important corporate objectives and to facilitate positive social change. "Crash the Super Bowl" was also singled out for serving as a template and a benchmark for much of the most interesting and creative work that came after it.

Read full article here:
http://www.holmesreport.com/story.cfm?edit_id=10862&typeid=2

Frito-Lay Marketing - Doritos Superbowl Ads

Check out this site: http://www.crashthesuperbowl.com

There are six finalists. The top two from voting will be shown during the Superbowl.

The dog one is hilarious and my personal favorite. I laughed out loud. Enjoy the ads!

Dragon application on the iPhone

I'm actually dictating this blog right now while I'm sitting in traffic. It is safe because it's hands-free and also because I don't type too fast, so this is quite nice. The Dragon speak application is pretty darn good.

This app is really cool because it allows you to do about 30 seconds of dictation and it converts your words to text in seconds.

I spent $100 on the FULL version of Dragon which gives you a headset. It also allows you a little bit longer dictation and more robust features, but for being able to be used globally and in the car you can't beat this application for FREE.

If you are a recruiter and you've just done a phone screen, the big WIN is the ability to be able to transcribe your candidate summary notes and have them waiting for you ion your e-mail when you get into
the office.

I even used it for doing my TO DO list for things that I need to do for the day while I'm on my way to work. This is my new favorite app.

EOTS - Elf On The Shelf - The new Christmas Tradition

This has got to be the coolest new tradition for the holidays. Some enterprising individual came up with the idea of marketing a $1.00 little elf doll for $30. Now don't get me wrong, this is worth every penny. The book and the website are so good that they make up the difference. What is this thing you ask? The concept...Every night this little elf travels to the North Pole to update Santa on whether your child has been "Naughty" or "Nice." What do you have to do? Remember to hide the thing in a new spot every night so when the kid wakes up in the morning they storm the house looking for this elf like a crazed weasle. So far, we have had him "appear" on the top of the Christmas tree, in a plant and hanging from our kitchen lamp. Pretty regular / boring stuff. I actually have friends that have gotten pretty clever with their Elf. He is admittedly a little michevious - he appears in the morning with the kid's homework and is pointing at the score (if it is low..) and he also did snow angels in flour that he poured on the kitchen countertop since he was missing the North Pole snow. Pretty creative, eh? The sky is the limit if you can imagine it, this elf can do it. Talk about fun! My wife went to a recent party and everyone was talking about their Elf on the Shelf. By the way, you get to have your child name the Elf when he first arrives. My son Jake named his elf "Snake." Where do you get one of these things? Check your local bookstore and have a blast......
Visit www.elfontheshelf.com to see what all the craze it about...