Sunday, January 31, 2010
Blogging in the sky!
I am flying on American Airlines right now and they have a new Wireless service called Gogo that enables you to surf the web in-flight. Wicked cool. Blogging at 37,000 ft! I guess I have now joined the club that have blogged on an airplane. To Work or to watch a Netflix Instant Queue movie....that is the question....?
Wednesday, January 27, 2010
Psych!
My favorite TV show PSYCH is finally back on starting tonight. For those of you who have not seen it, check it out. It is a cross between FLETCH and the MENTALIST. Check it out or TiVo it tonight at 9 pm on USA after you have had your fix of American Idol and Obama's speech.
http://www.usanetwork.com/series/psych/
http://www.usanetwork.com/series/psych/
Friday, January 22, 2010
Artist creates portrait of 'Tonight Show' host Conan O'Brien made completely of Cheetos
The Cheetos brand recently partnered with artist Jason Baalman to create a 5-foot by 4-foot portrait of "Tonight Show" host Conan O'Brien made completely of Cheetos. The portrait includes 2,000 individual Crunchy Cheetos, Cheetos Puffs, Flamin' Hot Cheetos and Natural Cheetos, and took three weeks to complete.
Watch the video here:
http://www.youtube.com/watch?v=i2duYw2-yM4
Watch the video here:
http://www.youtube.com/watch?v=i2duYw2-yM4
Labels:
cheetos,
coco,
conan,
frito-lay marketing,
pepsico
Friday, January 15, 2010
Frito-Lay wins "PR Campaign of Decade" Award by leveraging digital and social media
You have got to hand it to the Frito-Lay Marketing team.....they can create a great ad campaign and connect with consumers. Check this out.........
Doritos 'Crash the Super Bowl' named 'Public Relations Campaign of the Decade'
The Holmes Report, one of the most-read trade journals of the public relations industry, recently named the Doritos "Crash the Super Bowl" program as its "Public Relations Campaign of the Decade."
According to the report, "The use of digital and social media, the enlistment of consumers as brand advocates, even the employment of user-generated content have become relatively commonplace over the past couple of years, but they were fresh and exciting and new" when the campaign was launched in 2007. The report cited the large number of entries received, the "extremely professional" winner and the online buzz "that went far beyond the value of the ad itself."
The Holmes Report recognized the Doritos campaign as among the best of its kind, demonstrating the ability of public relations to contribute to important corporate objectives and to facilitate positive social change. "Crash the Super Bowl" was also singled out for serving as a template and a benchmark for much of the most interesting and creative work that came after it.
Read full article here:
http://www.holmesreport.com/story.cfm?edit_id=10862&typeid=2
Doritos 'Crash the Super Bowl' named 'Public Relations Campaign of the Decade'
The Holmes Report, one of the most-read trade journals of the public relations industry, recently named the Doritos "Crash the Super Bowl" program as its "Public Relations Campaign of the Decade."
According to the report, "The use of digital and social media, the enlistment of consumers as brand advocates, even the employment of user-generated content have become relatively commonplace over the past couple of years, but they were fresh and exciting and new" when the campaign was launched in 2007. The report cited the large number of entries received, the "extremely professional" winner and the online buzz "that went far beyond the value of the ad itself."
The Holmes Report recognized the Doritos campaign as among the best of its kind, demonstrating the ability of public relations to contribute to important corporate objectives and to facilitate positive social change. "Crash the Super Bowl" was also singled out for serving as a template and a benchmark for much of the most interesting and creative work that came after it.
Read full article here:
http://www.holmesreport.com/story.cfm?edit_id=10862&typeid=2
Thursday, January 14, 2010
Frito-Lay Marketing - Doritos Superbowl Ads
Check out this site: http://www.crashthesuperbowl.com
There are six finalists. The top two from voting will be shown during the Superbowl.
The dog one is hilarious and my personal favorite. I laughed out loud. Enjoy the ads!
There are six finalists. The top two from voting will be shown during the Superbowl.
The dog one is hilarious and my personal favorite. I laughed out loud. Enjoy the ads!
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